Results from production company name market research

Here are the results from our production company name market research:

Spotlight Productions got the most votes, so we have decided to use the production company logo that Lucinda made for her coursework last year when she made a five minute film opening and used Spotlight Productions for her production company, which received very positive feedback. This also creates the sense of progression of the production company; Spotlight Production's last film was "Hunted" and their new film is "The Letters", showing that they have had success. Here is the logo:

Vignette effect

We have decided that we need to emphasise the fact that the second half of our trailer is set in the past, as this will make the narrative even clearer. An example of a technique we could use is in The Wizard of Oz, in which the film goes from black and white to colour to demonstrate a change in location. However, we felt that a complete desaturation of colour in the second half of our trailer would be slightly too extreme; this was confirmed when we tried putting a black and white filter on the old part of the trailer, which just didn't look right. Fortunately, after trying out a few alternative video filters on the footage, we found one, the vignette effect, that was ideal; it gave a slightly blurred, green/brown hue to the edge of the footage, which really helped to create the sense that it was a  flashback into the past.

Trailer so far

Here is our trailer so far:



At the moment there are still a couple of glitches that need fixing, such as faulty transitions and text that needs breaking up/lasts too long. We also need to fit the editing so that it's more in time with the soundtrack, which we will do once we have fixed the transitions. There is also a strange tapping noise, but the school's I.T technicians should be able to help us get rid of this. Another thing that really hasn't worked is the shot of the text message; the picture hasn't come out properly, and it does look just like a photo, as well as lasting too long on screen. As a solution to this problem we are going to do some more filming, replacing the screenshot of the text message with actual footage of it being written. We also need to add more institutional information.