Tuesday, March 13, 2012

Market research feedback: Film company name

Here are the results from our market research:




As Black Stallion Films has the highest number of votes, we will therefore use this as our film company name. This also means making a film company logo. Fortunately, we already had ideas for logos for all of the names we originally thought of; for Black Stallion Productions, we have thought about using the photo below, which I took:


Market research: film company name

After watching some more trailers as a group, we have noticed that most of them tend to include the film's film company logo as well as the one for the production company. We have therefore compiled a list of potential film company names and conducted some market research to help us decide which one to use, which we have shared on Facebook, therefore using synergy to help us attain it:
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Issue with soundtrack

One problem that we have come across is that the soundtrack we have chosen is not completely in time with our trailer. Despite the majority of the soundtrack being more or less in time with the editing, there still remain several parts of the trailer that don't match the rhythm of it. Although this is frustrating, however, we have decided not to change the soundtrack due to the fact that we think it fits the genre of our trailer perfectly, so it would be a shame to have to find an alternative. Moreover, as the majority of the editing is in time with the music, we have agreed that it won't pose too much of a problem as it adds so much to the mise-en-scène.

Lucinda submitting a different version

Lucinda has decided that she has a different vision of how she wants the trailer to be, and has therefore decided to submit a different version of it. We do not think that this will pose a problem, as we have all done an equal amount of work up to this point, and Lucinda is merely planning on tweaking one of our previous drafts to fit in with how she wants it, whereas Charlotte and I are going to carry on working together on our version of the trailer to improve it as much as possible and get it to the standard we want it.

Audience feedback for second draft of trailer

We have created a Facebook group with our trailer posted in it and invited people to give us feedback, so as to give us more of an idea of possible improvement. Here is some of the feedback we have had:

This feedback is extremely useful, as it gives us a better understanding of what needs to be changed; the majority of people have said that they don't like the combination of two different font styles, so, as the text in the old-fashioned font doesn't really add much to the plot, we have decided to remove it.

Second draft of trailer

Here is the second draft of our trailer. At the moment there are still quite a few glitches with and and things that don't work, but we are going to create a Facebook group and invite people to watch the trailer and give their opinion on it, so as to get some audience feedback.