After watching lots of trailers for period dramas, films set in the 19th century or simply films based on classic novels, one of the main things we noticed was that, in the past few years, modern interpretations of such films tend to include a fairly modern font for the text used in the trailer and title. This has become a recent trend, and, in our opinion, is extremely effective.
The 2011 adaption of Wuthering Heights (see above), for example, includes a title font that is written in an extremely modern typeface. This is to make the film (which, as an adaption of a classic novel set and written in the 1800s, may not appeal to a large target audience) more accessible to a larger range of viewers, and helps to encourage a younger audience to go and see the film. Furthermore, aesthetically, it looks a lot more dramatic than if an older-looking, fancier font was used. This is demonstrated in the poster, which is consequently a beautiful poster, and incredibly persuasive towards a younger audience to watch the film.
This is also true of the font used in the 2011 adaption of Jane Eyre (see above), and (to an extent) in the extremely popular period drama, Downton Abbey (see below). The font used in the title and opening credits of Downton Abbey is, despite being made to almost resemble a typewriter font quite modern. As Downton Abbey has started to become quite popular with a younger audience as well as an older one, this could be a contributing factor.
We have therefore decided to use a modern font for the title of our film, as well as for the text in the trailer. This will help it appeal to a younger target audience, and, as our film is essentially a flashback into the past from the modern day, it will relate to the modern protagonist as well.
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