Change in our target audience

As our trailer is now going to be a lot more focused on a flashback into the past from the modern day, our target audience will have dramatically changed. The fact that Sarah, the actor we have cast to play the modern character, is so contempory-looking (for example, her blue hair, piercings, eye-catching clothes) means that the film will now appeal to a much younger audience, and might put off an older one. Bearing this in mind, and the fact that, as I mentioned in a previous post, Downton Abbey has resulted in period dramas becoming a lot more popular among young people, we have therefore decided to aim our film at a much younger target audience of late teens to late twenties. This conforms with the target audience for films such as Letters to Juliet (also a film centred around letters from and flashbacks into the past.